Miris wins Gold Stevie for Technology Breakthrough

Customers can't buy what they can't see. A $400 jacket or a $60,000 car, retail brands have spent two decades asking customers to commit based on flat images, and the fidelity gap costs the industry billions in returns, abandoned carts, and churn.

Miris exists to close that gap, and this week the industry took notice. Miris spatial streaming won a Gold Stevie for Technology Breakthrough of the Year, in the Retail E-Commerce Technology category of the 2026 Stevie Awards for Technology Excellence.

The category is worth pausing on. Technology Breakthrough isn't awarded for a strong feature. It's reserved for technology that creates a new paradigm for how an industry uses it, the kind of shift the Stevie judges compare to the CRM or e-commerce itself. That's the bet Miris is built on: not a better way to compress a 3D file, but a different premise for how 3D moves through retail entirely.

The premise is one asset, every device. A single conditioned 3D asset streams to a product page, a display ad, an AR preview, and a configurator, with no per-channel rebuild, no fidelity loss, and no cloud GPU bill. Optimization happens once, upstream. Delivery scales like video streaming from there, not like renting GPU time per session.

That architecture is what lets a shopper rotate a product in full fidelity, inspect the real material and finish, and preview it in their own space with AR, all from the same asset that also runs inside a standard 300x250 display unit. The first frame streams in under 4MB, inside every major ad network's initial-load spec, and detail streams in progressively as the shopper engages. No downloads, no plugins, no per-platform build. It just appears in the placement.

‍

‍

The results back up the premise. Products with 3D visualization see a 94% conversion lift and 40% fewer returns compared to static imagery, and shoppers who interact with a 3D asset spend 4.5x longer engaged with it, with 82% of visitors interacting once the asset loads.

This isn't a lab result. It's shipping today, with partners already live in production: Tapcart puts interactive 3D inside the mobile apps of leading commerce brands, CGAxis supplies photoreal 3D product models ready to stream, and Playbook keeps production assets organized and review-ready. Together, the retail 3D pipeline, from creation to every customer touchpoint, is live now, not theoretical.

That's the paradigm shift the Stevie judges recognized: not whether 3D helps retail (the data settled that question), but whether one asset can genuinely run everywhere a retailer sells, without rebuilding it for every surface. A Gold Stevie in Retail E-Commerce Technology is a strong external signal that the industry sees the same shift we've been building toward from day one.

See how it works across the full path from discovery to purchase: 3D retail's last barrier isn't creation. It's delivery