3D PBR (physically based rendering) is a rendering approach that simulates how light interacts with real-world materials.

A 3D product configurator lets users customize and visualize products interactively — changing colors, materials, and options live in the browser.

3D streaming delivers three-dimensional content progressively over a network, so you can start interacting immediately while quality improves over time.

Adaptive streaming monitors network conditions in real time and selects the best content quality the viewer's connection can reliably handle.

Asset optimization prepares 3D models for real-time delivery via geometry simplification, compression, and LOD generation for web and mobile.

Augmented reality overlays digital content onto the real world in real time, keeping physical environments visible while adding 3D objects and spatial context.

Gaussian splatting models 3D scenes as collections of oriented Gaussian functions, enabling fast, photorealistic rendering from any viewpoint.

GL Transmission Format (glTF) is an open standard for 3D models, optimized for efficient real-time transmission in web and interactive apps.

LOD adjusts 3D model complexity by viewing distance — showing high detail up close and simplified geometry farther away to balance quality and performance.

Neural radiance fields (NeRFs) represent 3D scenes as neural networks trained on photographs, enabling novel-view synthesis without polygon geometry.

OpenUSD is an open-source 3D scene description framework for interchanging, composing, and simulating complex 3D scenes across different software tools.

Photoreal rendering produces 3D images indistinguishable from photographs by accurately simulating light, shadows, materials, and surface behavior.

Pixel streaming renders 3D graphics on remote servers and streams the output as compressed video. Learn how it works and how it compares to 3D streaming.

Spatial computing places digital objects in real-world space, merging physical and digital environments through AR, VR, and real-time environment tracking.

A web 3D model viewer renders 3D asset files interactively in a browser — via a JavaScript library, embeddable widget, or web app.

WebGL is a JavaScript API that enables interactive 2D and 3D graphics in web browsers via GPU acceleration — no plugins or installs required.

Streamable 3D product asset embedded in a retail product detail page
The last barrier in 3D retail isn't creation. It's delivery.

The fidelity gap is costing you customers. Here's what finally closes it.